Marketing and Brand Strategy

Course Overview

Marketing and Brand Strategy equips professionals and entrepreneurs with practical tools to create, position, and grow strong brands. Participants learn market research, branding, digital marketing, and strategic planning, enabling them to attract and retain customers, differentiate in competitive markets, and drive business growth effectively.

Target Participants

• Marketing professionals aiming to enhance strategic skills

• Entrepreneurs and business owners managing branding and marketing

• Managers responsible for business growth and market positioning

• Professionals seeking knowledge of digital marketing and brand strategy

Course Benefits

• Learn practical strategies for brand development and marketing

• Gain skills in market research, customer analysis, and positioning

• Enhance digital marketing, social media, and campaign planning

• Strengthen brand identity and competitive differentiation

• Apply actionable marketing tactics for business growth

Course Content

1. Introduction to Marketing and Branding – 2 hours

   • Key marketing principles and frameworks

   • Understanding brand vs. product

   • Importance of marketing strategy in business

2. Market Research and Customer Insights – 3 hours

   • Identifying target audience and segmentation

   • Analyzing consumer behavior and trends

   • Competitive analysis and opportunity assessment

3. Brand Positioning and Identity – 3 hours

   • Crafting a unique value proposition

   • Building brand personality and messaging

   • Visual and verbal brand identity development

4. Digital Marketing Strategies – 4 hours

   • Social media marketing, SEO, and content strategies

   • Email marketing, paid campaigns, and analytics

   • Integrating digital tools into marketing plans

5. Marketing Planning and Execution – 3 hours

   • Developing marketing objectives and KPIs

   • Campaign planning, budgeting, and scheduling

   • Tracking performance and optimizing results

6. Customer Engagement and Retention – 3 hours

   • Building loyalty programs and customer experiences

   • Personalization and relationship marketing

   • Measuring engagement and satisfaction

7. Brand Growth and Expansion Strategies – 2 hours

   • Scaling brand presence and market reach

   • Brand partnerships and collaborations

   • Leveraging trends for growth opportunities

8. Capstone Project and Practical Application – 3 hours

   • Creating a marketing and brand strategy for a real case

   • Team presentations, feedback, and action plans

   • Implementable strategies for immediate results

Total Course Duration: 23 hours